PMA Outdoor worked with Greater Manchester Police to deliver a high impact, highly visual safety campaign using digital advan advertising. Digital Advans allow for great flexibility, in terms of allowing you to reach audiences other media platforms cant. Digital advans also allow for multiple messaging, providing a targeted approach with up to the minute messaging for the audience you wish to reach. The GMP digital advan campaign was effective in helping to raise awareness of crime in and around the city, specifically towards the student community.