Bus advertising was the main outdoor media platform utilised by PMA when planning the latest campaign for Rotherham Council.

Rotherham Council wanted to reach as much of the local population as possible, the message was simple, they wanted people to get Rotherham moving again as we move out of the lockdowns of the pandemic, whilst being as safe as they can be following any guidelines.

A mixture of bus advertising and fixed bus stops were used and it has worked really well with many people seeing the adverts. That’s the thing with bus advertising, it’s not a choice, you go outside and you will see buses today, so the impact is huge.