Billboards are an unavoidable part of driving and can be a powerful outdoor advertising tool. We drive past them daily or when standing at bus stops. Billboard advertising effectively builds brand awareness and broadcasts your business (or product or campaign) to as many people as possible.

Because they’re in such busy areas, billboards tend to have the highest number compared to other marketing methods. That’s why for a company, it is essential to have Six Tips for Creating a Strong, Impactful Billboard.

When it comes to outdoor advertising UK, it is vital to have a well-planned design that is right for the company and customers. Additionally, getting your message across to drivers within six to eight seconds.

Billboard Advertising Tips

Message Length

Short messaging is more memorable and effective when it comes to billboard ads. People drive by in seconds, and most drivers will stop reading after about five or six words.

Your goal is to curate every single word in the advert to convey your core message, and if you can grab them with your six words and get the message across, that’s what it’s all about.

The only exception to this ‘rule’ where you can give more information is in high-traffic and rush-hour areas. Where people are likely to be in front of the billboards for long periods.

Photography and Image Selection

When it comes to photography or selecting an image, it must grab the audience’s attention. So, outdoor advertising companies UK must use the highest quality.

However, when it comes to plain backgrounds, the ‘rules’ are slightly different; simple backgrounds or drawings but use the best product photographer you can find for product-based images.

Direct Response isn’t Necessary

Billboard advertising company UK only need to inform and create desire and interest. So, don’t worry about including details of phone numbers, Facebook pages and Twitter handles.

Memorable Messaging

For advertising, the main message is always to be clear, not clever. Complexed visuals and industry jargon may confuse your audience, especially when they only have several seconds to absorb your advert.

So, think about who you want to reach and the best options for your approach.

Spread Yourself Around

Make sure you advertise as many sites as possible. If you promote at traffic lights, ensure that the bus stops while walking into town or in the shopping centre. This way, you are reinforcing yourself and embedding your product, campaign etc

Think Differently and Creatively

When it comes to advertising, using 2D is OK. However, try and incorporate other elements, like 3D images or moving parts. Creativity will impact you more and give you the ‘wow factor’.

Billboard Advertising with PMA Outdoors

Here at PMA Outdoors, we Specialise in outdoor media advertising throughout the UK. With access to a vast range of outdoor advertising options such as billboard campaigns, taxi advertising, advan and digital advan campaign and bus advertising opportunities.

To find out more about more, visit our website or contact us via phone or email