The most successful outdoor media campaigns are those that use multiple platforms, when combining different products, be that bus advertising, billboards, digital advans or bus stops, it has significantly more impact.

The audience repeatedly see your brand or message, when they go out they may spot it on a bus, then turn the next corner and it’s there on the bright digital billboard before seeing it again on a bus stop as they drive past.

By seeing your advertising campaign on numerous different platforms the audience take the message in and will remember. So when you plan to run an outdoor media campaign, try and use a combination of bus advertising, billboard advertising, bus stops, rail advertising or digital advans.