What is Taxi Advertising and why is it so effective?
All over the globe, taxis are a popular mode of transport. As a result, they’ve become easily recognisable and stand out in the busiest of streets. Take Black cabs for example. They’re a common sight for British eyes and can be found in every major city and town in the UK. So, it makes sense that many companies and businesses like to take advantage of taxi advertising.
What is Taxi Advertising
With 89% of people agreeing that taxis are easy to spot, even in the hustle and bustle of a big city, it comes as no surprise that many businesses are opting for Cab Advertising as a hyper-visual way to promote themselves.
What’s more, 81% of people actually recall spontaneously seeing a brand on a taxi. With those statistics in mind, it’s hard to deny that this method of advertisement works. But what does ‘Taxi Advertising’ involve? From Taxi Wrap Advertising, Taxi Advertising Screens and Taxi Billboard Advertising, there are many ways you can utilise a taxi when it comes to promoting your business.
Taxi Wrap Advertising
The most recognised and effective forms of Cab advertising is Taxi wraps. They’re Bold, eye-catching, and are impactful formats for outdoor advertising. Furthermore, they’re a cost-effective way to reach a massive audience. Thanks to their Bold exterior, Wrapped Taxis are able to spread your business’s message and promote brand recognition easily!
Taxi Wrap Advertising can include full taxi wraps, supersides, interiors, and rear windows, the choice is yours! All of these advertisement locations are very effective when it comes to reaching the public eye.
Taxi Advertising Screens
Recently, we’re beginning to see Taxi Advertising Screens becoming increasingly popular in black cabs. These screens enable businesses to communicate their brand’s message through digital screens. digital taxi advertising can be located in the interior or placed on the exterior of the taxi, ensuring that both those who use taxis as a mode of transport and those simply passing are impacted by the Advertisement.
Taxi Billboard Advertising Is also another option that some companies opt for when considering the use of Cabs to promote their business. Billboard advertising is very similar to digital taxi advertising, however, it’s a much more traditional approach!
Why choose Taxi Advertising
We’ve already mentioned some of the benefits of choosing Taxis to promote your business. But this method of an advertisement doesn’t just grab people’s attention, it can also be strategically planned and implemented in a way that you’ll be able to reach your target audience with ease, without blowing your budget! By considering how many cars, how long the campaign is and how much space it will be taking up, together we can create a campaign that will be both affective and flexible to your budget.
Here at PMA Outdoor, we offer advertisement options for the exterior and interior of taxis and are here to help you build awareness and the reputation of your business! Contact us to Start planning your Taxi Advertising Campaign!