It’s no secret that outdoor advertising is a highly effective way to get your message across to a large group of people. However, when you’re investing large sums of money into an outdoor advertising campaign, it’s important that you make it worthwhile. Nevertheless, with the help of an outdoor advertising specialist, like ourselves here at PMA Outdoor, it’s never been easier to get creative with your outdoor advertising.

How can creative outdoor advertising benefit you?

In comparison with other methods of advertisement, outdoor media advertising has been proven to be superior. In fact, less than half of consumers read the newspaper, watch light television, or listen to radio advertisements. Whereas a whopping 87% of consumers recall seeing outdoor advertising in the last week.

With these stats in mind, you can already see the advantages of investing in outdoor advertising services. Nevertheless, with companies all over the UK spreading their brand message using outdoor media marketing platforms such as billboards, digital ad-vans, taxis and buses, its important that you get creative with your campaigns to ensure you really do stand out from the rest.

Building brand recognition or engaging with potential customers using creative outdoor advertising guarantees that your business will be remembered. Whether your advertisement is found on the side of a taxi in a busy town centre or is displayed on a digital billboard near a football stadium, you are sure to get results.

Ways to get creative with outdoor advertising media

Getting creative is a sure-fire way to engage with potential customers. And as a creative outdoor agency, we’d like to share our expert knowledge on how you can make Outdoor Advertising Creative.

Consider Interactive outdoor marketing

Consumers are more likely to remember and engage with an advertisement if they have a unique and memorable experience. By adding interactive aspects to a campaign, you are not only piquing the interest of a passer-by, but you’ll have more chance of holding their attention as you’re involving them in the experience, rather than simply trying to feed them information in black and white.

Think outside of the box

Coming up with a clever, well-thought-out design is vital in the marketing industry. especially when you’re investing in outdoor advertisements. Although a digital billboard or an advert on the side of a bus is already going to grab people’s attention due to the size, thinking outside the box and coming up with creative ways to keep consumers paying attention to your brand message is what will make it all worth your money. Thinking outside the box allows you to differentiate yourself from other businesses and will prove to consumers just how innovative you are.

Make an impact

You will always want to make an impact on anyone who comes into contact with your outdoor advertising campaign. However, if you want to stand out from the rest, get creative and use different methods of advertising. For years outdoor media advertising companies have been using outdoor advertising to deliver hard-hitting messages, as well as wholesome adverts. So, depending on what tone you’d like to set for your brand message, start looking at ways to induce emotions to anyone that comes into contact with your outdoor advertisement.

Make use of the space

Outdoor advertising media is often big and bold. So, if you’re investing in this kind of space to advertise, make sure you use it! Get creative with colours and images to ensure you’re getting your money’s worth and grabbing the attention of as many people as you can!

Planning your creative outdoor advertising campaign

As a creative outdoor agency, we understand that it can be difficult to come up with a campaign that will create the biggest impact. That’s why the team here at PMA Outdoor can help you with your very own outdoor advertisement and can assist you throughout the whole planning, design, and advertising process. if you have any questions, would like further advice on creative outdoor marketing, or are ready to start planning an outdoor advertising campaign of your own, get in touch with us today!