Rail Advertising – Advertise on UK Trains & in Stations
Rail Advertising is a great wait to communicate with passengers on their daily travels. In fact, there’s no other advertising medium that talks to commuters quite like it.
That’s because, once a traveller enters a railway station, they enter a sheltered, secluded environment that offers little other else to look at apart from trains, passengers, and white walls.
Exclusive train advertising services
Therefore, making the train station an ideal way to target new customers from commuters by engaging with a normally hard-to-reach audience.
To clarify the hard to reach! A 2008 survey stated that three out of four rail passengers are ABC1 – in other words educated, upmarket and affluent. Additionally, there is a repetition of travel routes and extended dwell time that will give your advertising added exposure to an otherwise elusive audience.
Use a rail advertising company to get your message out
Securing advertising across the Rail Network gives you big, hard-hitting formats that connect with commuters. Nowadays, you’ll find rail stations in most villages, towns and cities and you can build a campaign with reach and frequency quickly.
With new digital formats available, our creatives will allow you say much more than ever before. Then you can decide If you want to stay local or have national exposure. Finally, our planning systems will create the campaign that fits your objectives.
Big Reach with our rail advertising services
With 1.8 billion passenger journeys a year, Rail advertising gives you the scale and footfall across the network to reach the audience on a local or national level. And is the perfect medium to grab the attention of leisure and business travellers.
Allowing you a dynamic and impressive way to showcase your brand. So, lets look at the options rail advertising has to offer.
What are the different types of rail advertising services?
Like most transport-based advertising, rail and train advertising campaigns reach commuters and leisure travellers at the same time. The number of people regularly commuting in and out of major UK cities and towns is huge and Your target audience is already very familiar with long dwell times.
Not only can your rail advertising be local, regional national, but also there are many options in the formats it can take. Most railway stations offer station sheets, train car panels and high visibility digital boards. Therefore, with this number of options, you can be sure our team can create the perfect strategy to maximise the success of your campaign.
Look at the options rail advertising options for your company
These are large digital boards that are placed by the train-time boards, their size and placement often make them unavoidable to see.
- 48 Sheet
One of the largest static formats across the rail network. A 48-sheet advertisement will give your campaign impact in the rail environment, even when platforms and ticket halls are busy.
- 6 Sheet
Located in high footfall areas across rail stations, 6 sheets are unmissable to the commuter. Static and digital options are available in locations reaching passengers in ticket halls, platforms and waiting areas.
- 4 Sheet
Expose your brand to the expansive London Underground and other train networks audiences. By using 4 Sheet billboard adverts. This small yet effective size will quickly infiltrate busy crowds.
- Passenger panels
Located inside the carriages and often where you exit passenger panels give you eye level attention. Add to this the length of a train journey it gives rail commuters time to absorb your message.
- Ticket Barriers
The only advertising format in a train station that cannot be missed. Basically, all passengers must pass through the gateway. Ticket barriers put your message in full view making your message unmissable.
What trains advertising services are available?
Rail stations have grown over the years with most being more than a place to catch a train. They are now offer a plethora of retail & food outlets. Making a rail stations a place to eat & drink, meet friends and pop into shop.
The large rail network across the UK is vastly used by people to travel to work or for holidays, weekend breaks or days out. Therefore, you can reach a relaxed and welcoming audience.
Get in touch about Advertising on UK Trains & in Stations
Choose PMA Outdoors’s high impact rail advertising and reach your target audience with strategic rail campaigns throughout the UK.